The development of the YBell has been a labor of love for inventor and personal trainer Aaron "Az" Laurence. Over the last 15 years Aaron has trained thousands of people on Australia's famous Bondi Beach.
He was using traditional training tools, dumbbells, kettlebells and medicine balls, to create his own brand of High-Intensity Resistance Training (HIRT). With his member numbers growing it became impossible to keep incorporating multiple pieces of equipment into his sessions.
Partnering with Michael "Hop" Hoppe, a 30-year professional industrial designer, Az and Hop created the solution to the problem: the YBell. One piece of equipmentthat did everything he was already doing and more!
We strive to be better today than we were yesterday, and we encourage and inspire others to do the same. Fitness is simply a vehicle that allows us to achieve that goal day in and day out.
We are the One Piece of Equipment for Every Body™ meaning that we are accessible by all individuals regardless of their physical fitness levels. We invite all to join our journey and never judge or discriminate.
We are a global brand in dozens of countries. We embrace cultural diversity and all share the same passion for self-betterment.
We have created an award-winning product with a patented and patents pending design that is reshaping the functional training industry. We allow users to simplify their workouts without sacrificing productivity or efficiency.
(YBell Inventor & Co-Founder)
Over the past 15 years, Az has trained thousands of people on Australia's famous Bondi Beach. He knows how to captivate a group to get the most out of them. Az saw the need for a better tool that accomplished more with less for his outdoor groups and because of this, the award-winning YBell was born.
(YBell Course Developer and Senior Master Instructor)
Chaddy has over 15 year experience as a true industry leader. Being a Senior Master Instructor for many leading fitness companies including TRX, Triggerpoint, and Animal Flow, he has brought this experience to the YBell education programming. His ultimate goal is to empower movement professionals to create purposeful and engaging session for their clients.
With 15 years industry experience in Personal Training, Group Exercise Instructing and Coaching Trainers, Vanessa has breadth and wealth of knowledge to draw from. Her passion is to bring betterment for everyone she encounters and she is known for her effervescence, intelligence and dedication to this cause.
Audrey has a science and technical background as well as practical applications of training in fitness, athletics and rehabilitation environments. Her ability to make complex theories simple and translate this information to participants is one of her most valuable strengths. She has quickly become a leader in the industry and prides herself in being able to accommodate a range of experiences in her teaching.
Live It Training founder and exercise physiologist, Rod Connolly brings 27 years of coaching experience. Rod works with professional and Olympic athletes, celebrities and titans of industry. His unique and extensive background combines: athletic training, martial arts, elite cycling coaching, yoga and contemplative sciences.